A lot of entrepreneurs skip over "Branding" when they start their businesses. Branding is the very first step you should take in business before you even attempt to connect and sell your product.
What is Branding?
By definition, branding is a marketing technique in which a company develops a name, emblem or design that is readily identifiable as belonging to the company. This helps to identify and differentiate a product from other products and services. Branding is essential as it not only makes a memorable impression on consumers but also helps your clients to know what to expect from your company. It's a way to identify yourself from the competitors and justify what you're providing to make the best call for you. Your brand is developed to be a true representation of who you are and how you'd like to be perceived as a business.
How to establish a brand for your business?
There are many ways to go about creating a brand. The first way is to DIY. When establishing a brand there is a lot of thought that needs to go into it. For example colors, the color of your brand plays a big part in the feel you give off to your consumers. Check out the moods trigger by colors when the human eye sees them.
As you can see it takes time just to pick the color schemes for your brand. One thing that isn't explained in the picture is the color YELLOW. Yellow actually triggers hunger for the human brain. That's why you see companies like McDonald's, Wendy's, Subway, Denny's, etc using the color yellow a lot. Next time you are in your car driving and passing fast food places take notice to the fast food restaurants. You'll start to notice that majority of them use the color yellow. But we will get into that topic deeper in another blog post.
If you aren't very knowledgeable about branding and what is consist of I suggest you that you seek for a Branding firm that can save you a lot of time on getting the simple but very important aspect of your business done professionally. Brand TEK is a very trustworthy and dependable company for designing a logo and website for your company. Plus they also can generate an audience and establish your brand on Google so you can be found in the digital world.
What are you waiting for?
Remember, create a BRAND first before you do anything. Either take the time to do it yourself by buying tools to get you a website and logo made or if you don't have the time hire a branding firm. You won't regret it. GOOD LUCK :)